‘Mamma Mia!’ attendees donate over 12,000 diapers to local charity


Mamma mia, that’s a lot of diapers!

Last weekend, over 5 performances of Mamma Mia!, Broadway in Cincinnati audiences brought 12,123 diapers to the theater to donate to local non-profit Sweet Cheeks Diaper Bank.   The charity also received almost $1000 in cash from our audiences.

That number of diapers is about 1/3 of what Sweet Cheeks sends out the door each month, and the cash will cover the purchase of almost 8,000 more diapers.  This makes the Mamma Mia! Diaper Drive the largest collection done on behalf of Sweet Cheeks to date.

“We are overwhelmed by the support of the Broadway in Cincinnati community.” says Megan Fischer, CEO and founder of Sweet Cheeks. “We will be able to make sure 395 babies are in clean diapers next month thanks to your generosity. You participated in the largest diaper drive Sweet Cheeks Diaper Bank has ever had, and are wiping out diaper need in our city–well done!”

For families with financial needs, being able to afford enough clean diapers for young children can be a big problem.  In fact, 1 in 3 American families struggles to afford diapers, and adding to the challenge, programs like WIC and food stamps don’t cover diapers.  There are over 16,000 diaper-wearing children in the Greater Cincinnati area experiencing diaper need each month.

Sweet Cheeks was founded to help meet this need, assisting families during what can be one of the most challenging times in a parent’s life, and working to keep Cincinnati babies clean, dry and healthy. Sweet Cheeks works with local social service agencies to provide diapers to low-income as part of an overall plan to give families a hand up out of poverty.  More information about the organization is available at SweetCheeksDiaperBanks.org.

Mamma Mia! is a musical that celebrates many things, including the joys of motherhood,” says Broadway In Cincinnati general manager Genevieve Holt. “In partnership with Sweet Cheeks and TriHealth, we wanted to use the opportunity of a nearly sold-out show that brings so many families to the theater together to shine a light on an outstanding local organization that is truly making a difference in our community.”


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